10 Tips For Refreshing Your Brand!
Little rays of sunshine and warm breezes have been adding a little pep to our step lately! Anyone else sooo happy it’s finally feeling like SPRING!?!
It’s got us thinking about the little things we can do to freshen up our brand, and we thought we’d share some of our tips with you too!
First, let’s clarify that a brand refresh is different than rebranding. We’re not talking about going back to the drawing board to create new logos, colour scheme, etc. Instead we’re focusing on small updates that will keep your brand up-to-date and relevant. The idea is to better align your brand with your ideal clients, peak some interest and create some content that is shareable!
How to refresh your brand in 10 easy steps:
Review your brand’s mission statement. Afterall, it is your purpose and why your business exists in the first place!
Update your headshot
Update your bios & header images on Instagram, Facebook and Twitter
Update your newsletter opt-in (or create one if you don’t already have one! Let’s start capturing those leads!)
Clean up your Pinterest boards to match your brand’s key messaging
Update your website’s banner images
Review your website’s copy to ensure it aligns with your mission statement and ideal clients
Dust off that old media kit and update with your new stats!
Review your old blog posts for opportunity to add your opt-in and add new information & graphics
Update your email signature. It’s a great spot to link to your social media accounts and opt-ins too!
In the spirit of refresh, we’ve added a fun new gallery to the collection. Bloom is full of fresh flowers and springtime vibes!